I advise corporations, mid-sized companies and startups across the DACH region on the use of artificial intelligence in family and children's communication. Not from theory: my own AI products in production, AI adoption inside my own agency of more than 20 people, proprietary market research. 25 years of industry experience.
Experience is my foundation. Innovation my tool. AI my accelerator.
According to McKinsey State of AI 2025, 88 percent of companies use AI, but only 33 percent scale it enterprise-wide. I prioritise the two to three use cases that actually carry weight in your value chain and accompany them into operations.
Without shared guardrails you get quality gaps, duplicated work and legal risk. I solved this inside my own agency of more than 20 people and align ways of working, approvals and responsibilities with your structure.
Without reliable first-party data, AI produces fast mediocrity. Through the FACT family panel with more than 30,000 family members in the DACH region, we put your decisions on a verified basis.
Since 2 August 2026, the transparency obligations under Article 50 of the EU AI Act apply. Article 5 has prohibited the exploitation of vulnerability due to age since February 2025. I classify your use cases along the AI Act, the DSA guidelines on the protection of minors and the JMStV.
I have guided over 50 brands through launches, from positioning to media planning. AI shortens research and variant creation, the assessment remains manual work.
I lead teams, build structures and processes and hand over a functioning system.
Answer four quick questions and receive an AI-powered initial assessment, including guidance on how AI can advance your family marketing.
Four questions: Your challenge, Company size, Urgency, AI maturity. You receive a matching format, an assessment of your situation and a concrete next step.
AI roadmap for your family marketing. I review your marketing value chain, prioritise two to three use cases with impact within 90 days and back them with proprietary market research.
One day, concrete results. Applying generative AI in the team, guardrails from the EU AI Act, DSA and JMStV, tailored to families as a target group.
Temporary leadership for family marketing and AI adoption. Building structures and processes, handing over a functioning system.
Regular exchange for CMOs and management. Assess AI initiatives, validate strategy, secure decisions.
Since 1999, the specialist agency for children's and family marketing in the DACH region.
As co-founder and managing director, I lead a team of over 20 specialists who focus exclusively on the family target group, from strategy to creative execution.
Beyond KB&B, I have built further specialised companies in family marketing. They provide the data and the production practice the consulting builds on.
Specialised market research for children and families. Panel with more than 30,000 family members in the DACH region.
Audio network for children and families. Branded podcasts and audio formats for brands, with SuperAwesome as audio partner in the DACH region. In-house production: the children's knowledge podcast Wirklich wahr! with AI-generated voices and human research, three times a week since autumn 2025.
Personalised children's audio app based on generative AI. Brand partners: PLAYMOBIL, BABY born, WAS IST WAS and Cavalluna.
European network of specialised agencies for family marketing.
Rolf Kosakowski advises brands that want to reach children, parents and families on the use of artificial intelligence. The basis is 25 years of building, developing and scaling business models in the family sector.
From the beginning, my entrepreneurial focus has been on transforming ideas into sustainable, scalable structures. This includes building one of the first pizza delivery services of its kind in Germany, from operational execution to successful market establishment.
This entrepreneurial mindset continues to this day. Brands, products, and communication are consistently approached from a growth and future perspective.
This foundation is complemented by technological innovation, data-driven strategy and the targeted use of artificial intelligence. Not as an end in itself, but as a tool for precision, speed and sustainability in family marketing.
The way of working is AI-supported, not AI-driven. Models take over research, variant creation and analysis. Judgement, attitude and responsibility towards families as a target group remain human.
I would be happy to discuss how family marketing can be strategically advanced and positioned for the future.
Rolf Kosakowski is an AI and family marketing consultant based in Hamburg. He advises brands with children, parents and families as their target group on the use of generative AI. He is co-founder and managing director of KB&B, Family Marketing Experts, a specialist agency for children's and family marketing in the DACH region, founded in 1999.
Families are a regulated and sensitive target group. Since 2 August 2026, the transparency obligations under Article 50 of the EU AI Act apply. Article 5 has prohibited the exploitation of vulnerability due to age since February 2025. Added to this are the DSA guidelines on the protection of minors and the JMStV. AI needs industry substance here, not just model expertise.
Four formats: AI strategy consulting with a roadmap, one-day AI workshops for marketing teams, interim management for family marketing and AI adoption, and ongoing sparring for CMOs and management. Mandates run across the DACH region, in German and English.
Three proofs from my own practice. Built myself: the AI-based children's audio app StoryWonder with brand partners such as PLAYMOBIL, BABY born, WAS IST WAS and Cavalluna, plus the knowledge podcast Wirklich wahr! with AI-generated voices, disclosed in every episode. Introduced myself: an AI-supported way of working in an agency of more than 20 people. Collected myself: FACT family, a panel with more than 30,000 family members in the DACH region.
Corporations, mid-sized companies and startups in the DACH region with products or services for children, parents or families. A typical entry point is an AI readiness check along the marketing value chain, resulting in a prioritised roadmap with two to three use cases.
Rarely because of the technology. According to McKinsey State of AI 2025, 88 percent of companies use AI, but only 33 percent scale it enterprise-wide. For 2026, Gartner cites immature processes, weak data foundations and missing governance as the main reasons. The bottleneck lies in the data, not in the model.
Visibility is shifting from the results list into the answer. For Germany, SISTRIX measures a drop in the click rate for position 1 from 27 to 11 percent as soon as an AI Overview appears. At the same time, an analysis by Omniscient Digital covering 23,387 sources shows: 48 percent of the content cited by AI comes from third parties, only 23 percent from a company's own website.
With a conversation. Enquiries via hallo@rolfkosakowski.de or via the quick check on this site are usually answered by me personally within 24 hours. A written proposal with scope, timeframe and effort follows.
Rolf Kosakowski, Sottorfer Kirchweg 5, 21224 Rosengarten, Germany.
E-Mail: hallo@rolfkosakowski.de, Phone: +49 171 743 19 50
Image notice: The images of people on this page were generated with generative AI.