Notes on AI, Generation Alpha and family marketing.

Practical perspectives for CMOs and founders working with children's and family brands across the DACH region.

The EU AI Act in Children's Communication: What Applies Since August 2026

Article 50 applies. Article 5 has applied for longer and is the stricter rule for children's brands. An assessment without panic and without downplaying.

Law & AI, , 10 min read

AI in Family Marketing, A Guide for CMOs

Where generative AI gives family brands real leverage, and where market research and brand responsibility must keep it in check.

AI & Strategy, , 8 min read